Cold Brew Might Save the Coffee Market
Can cold brew perk up sleepy coffee markets?
Surging sales of the trendy summertime drink have companies including Starbucks Corp. and Dunkin’ Donuts expanding offerings. For roasters and producers, cold brew can lead to more bean sales at a time of year when demand traditionally slackens. The need to soak up extra supply is especially important with the price of arabica coffee futures in New York dropping as much as 21 percent in the past year and the pace of demand growth in the U.S. forecast to slow.
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