When you pioneer an industry, how can you continue to stay disruptive for generations to come? Just ask Peet’s Coffee, the 50-year-old coffee company fighting to stay relevant and appeal to craft coffee-chugging millennials. Fifty years ago today, Alfred Peet opened the very first Peet’s Coffee shop. The year was 1966 when coffee from a can was the norm. From his shop in Berkeley, Calif., the Dutch immigrant began hand-roasting coffee beans in small batches, creating bold and complex blends that were unlike anything in the American market.
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Coffee is the most popular beverage worldwide with over 400 billion cups consumed each year.